We all thought that when it comes to marketing their movies, only the other Khans are Kings. But, hear this one out. In an exclusive chat, Sallu revealed, "Earlier, I was not conscious of the way stars were used for charitable causes. They went and entertained kids and did photoopps.. Once that was over, no one really cared about the well being of the children. So, as producers, Sohail, Arbaaz and I decided to contribute a certain amount. We then casually ask our other sponsors and organisers how much they will be putting in. We tell them - why don't you double what we are putting in? It embarrasses them so much that they have no choice but to make a contribution." With this, the movie gets promoted better, the producers, actor, sponsors and the NGOs are all happy!

We hear that Kanden Kadhalai(KK) was specially screened for heroine Tamannah and her friends at a popular Mumbai theatre on Thursday evening. Says Tamannah, 'I was so excited to show off my film to friends and relatives in Mumbai. KK is a remake of their favourite movie Jab We Met. Even though they didn't understand the dialogues, They dialogues, they enjoyed it. However, I am eagerly waiting for the response from audiences in Tamil Nadu."